Certificate in Digital Marketing and E-commerce

What you'll study

• Customer research, positioning and marketing objectives
• Websites, landing pages and search visibility
• Social media and useful content planning
• Introductory paid advertising and campaign budgets
• Online-store setup, product listings and customer service
• Email follow-up, basic analytics and responsible AI use

Proposed study themes — confirmed against the issuing body's module list where one applies.

Course content, admissions and delivery features are proposed for E BEST review.

Entry requirements

• Age 16 or above; basic computer and internet skills.
• Basic English reading and numeracy.
• No previous marketing experience required; a real business idea is useful but optional.

How you'll study

Study mode

Live online

How classes run

Live online workshops and guided store demonstrations using a training business. Practise planning and measurement without requiring students to purchase live advertising.

Teaching language

English; any additional language support must be confirmed for the cohort

Weekly commitment

4 guided + 4 independent hrs/week

Assessment

Create a launch plan, demonstration store and simple measurement dashboard for a small brand.

What you'll need

Laptop, internet and approved free or training accounts for marketing exercises.

Fees

Total investment

LKR 45,000USD 225

Registration (included in total)

LKR 10,000USD 35

Balance after registration

LKR 35,000USD 190