Certificate in Performance Marketing and Marketing Analytics
Plan paid campaigns and evaluate whether marketing activity produces worthwhile business results.
What you'll study
- Campaign objectives, unit economics and budget allocation
- Search and social advertising structures
- Tracking plans, campaign tags and consent-aware measurement
- Conversion rates, acquisition cost and return on ad spend
- Landing-page experiments and creative testing
- Attribution limits, dashboard reporting and responsible AI-assisted optimisation
Proposed study themes — confirmed against the issuing body's module list where one applies.
Advertising results and revenue improvements cannot be guaranteed.
Entry requirements
- Age 16 or above; basic digital marketing knowledge or a relevant introductory certificate.
- Comfort with spreadsheets, percentages and basic business calculations.
- Complete a marketing-readiness exercise; this is a specialist course rather than a first computer course.
How you'll study
- Study mode
- Live online
- How classes run
- Live online campaign workshops, analytics labs and case reviews. Use demonstration datasets and mock advertising accounts; optional live campaigns require a separately agreed budget.
- Teaching language
- English; any additional language support must be confirmed for the cohort
- Weekly commitment
- 4 guided + 6 independent hrs/week
- Assessment
- Produce a paid-media plan, measurement specification and analytical report comparing campaign options and uncertainty.
- What you'll need
- Laptop, spreadsheet software and approved analytics training access.
Fees
- Total investment
- LKR 60,000USD 300
- Registration (included in total)
- LKR 10,000USD 35
- Balance after registration
- LKR 50,000USD 265
What this includes
- Registration, scheduled tuition and digital learning materials
- Standard first-attempt internal assessment and ordinary completion documentation
- Required classroom lab or simulation access within the agreed teaching plan
Not included
- Personal computer, internet, travel and accommodation
- Optional software upgrades, optional live advertising and use beyond the classroom allowance
- Optional external examinations, professional memberships and resits
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