Certificate in SEO and Content Strategy

What you'll study

• Search intent, audience research and content priorities
• Crawlability, indexing and website structure
• On-page optimisation, internal links and content briefs
• Technical checks, structured data and accessibility basics
• Editorial quality, source verification and responsible AI-assisted drafting
• Search Console reporting, content audits and evaluating search changes

Proposed study themes — confirmed against the issuing body's module list where one applies.

No guaranteed search ranking. AI search features do not justify promises of a proprietary shortcut to visibility.

Entry requirements

• Age 16 or above; basic website and document-editing skills.
• Basic English reading and writing; prior marketing experience is helpful but not essential.
• Access to a practice website or the course demonstration site.

How you'll study

Study mode

Live online

How classes run

Live online workshops with a website audit, content reviews and reporting exercises. Study changing search features without promising special ranking shortcuts.

Teaching language

English; any additional language support must be confirmed for the cohort

Weekly commitment

4 guided + 4 independent hrs/week

Assessment

Submit a prioritised website audit, three content briefs and a measurement plan for a selected business.

What you'll need

Laptop, browser and access to a demonstration website and suitable free analysis tools.

Fees

Total investment

LKR 50,000USD 250

Registration (included in total)

LKR 10,000USD 35

Balance after registration

LKR 40,000USD 215