Certificate in Email Marketing and CRM Automation
Build useful customer journeys with permission-based email and an organised customer relationship management system.
What you'll study
- Customer lifecycle, CRM fields and clean contact data
- Consent, preferences, segmentation and suppression lists
- Email copy, accessible layouts and deliverability fundamentals
- Welcome, nurture and retention workflows
- Lead management and sales handover
- Testing, reporting and reviewing AI-generated messages
Proposed study themes — confirmed against the issuing body's module list where one applies.
Platform subscriptions beyond the classroom plan and any legal advice for a live business are separate.
Entry requirements
- Age 16 or above; basic spreadsheet and digital communication skills.
- Introductory marketing knowledge or completion of a short readiness exercise.
- Basic English writing; existing marketing or customer-service experience is helpful.
How you'll study
- Study mode
- Live online
- How classes run
- Live online demonstrations and sandbox CRM labs. Build with synthetic contacts and test each trigger before reviewing the whole customer journey.
- Teaching language
- English; any additional language support must be confirmed for the cohort
- Weekly commitment
- 4 guided + 4 independent hrs/week
- Assessment
- Deliver a CRM structure and a three-stage email journey with consent controls, test cases and performance measures.
- What you'll need
- Laptop and approved email/CRM training accounts; no real customer mailing list is required.
Fees
- Total investment
- LKR 50,000USD 250
- Registration (included in total)
- LKR 10,000USD 35
- Balance after registration
- LKR 40,000USD 215
What this includes
- Registration, scheduled tuition and digital learning materials
- Standard first-attempt internal assessment and ordinary completion documentation
- Required classroom lab or simulation access within the agreed teaching plan
Not included
- Personal computer, internet, travel and accommodation
- Optional software upgrades, optional live advertising and use beyond the classroom allowance
- Optional external examinations, professional memberships and resits
Keep looking