Diploma in Digital Marketing and E-commerce
Plan and manage an integrated digital marketing and online-retail project from customer research to performance review.
What you'll study
- Marketing strategy, brand positioning and customer research
- SEO, content production and website conversion
- Paid media planning and consent-aware measurement
- Email, CRM automation and customer retention
- Store operations, merchandising, fulfilment and customer support
- Budgeting, analytics, AI workflows and an integrated growth project
Proposed study themes — confirmed against the issuing body's module list where one applies.
This is a broader managed project route; completing the five specialist certificates is not required for admission.
Entry requirements
- Age 17 or above; GCE O/L or equivalent secondary education, or relevant experience assessed by admissions.
- Basic English, numeracy and confident computer use.
- A marketing certificate is useful but not compulsory; applicants complete a short readiness task.
How you'll study
- Study mode
- Live online
- How classes run
- Live online strategy classes, campaign labs and project mentoring. Use a demonstration store or an authorised business brief, with written permission before accessing customer data.
- Teaching language
- English; any additional language support must be confirmed for the cohort
- Weekly commitment
- 6 guided + 6 independent hrs/week
- Assessment
- Present an integrated store and marketing plan with a campaign budget, customer journey and measurement report.
- What you'll need
- Laptop, reliable internet and course-approved training accounts.
Fees
- Total investment
- LKR 100,000USD 500
- Registration (included in total)
- LKR 10,000USD 35
- Balance after registration
- LKR 90,000USD 465
What this includes
- Registration, scheduled tuition and digital learning materials
- Standard first-attempt internal assessment and ordinary completion documentation
- Required classroom lab or simulation access within the agreed teaching plan
Not included
- Personal computer, internet, travel and accommodation
- Optional software upgrades, optional live advertising and use beyond the classroom allowance
- Optional external examinations, professional memberships and resits
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